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WHY PHỞ HÒA?AWARD WINNINGPhở Hòa is internationally recognized as an award winning brand.
Some of our accolades include:
• Entrepreneur Magazine - 2019 Franchise 500 List
• Franchise Gator - Top Emerging Franchises 2019
• Entrepreneur Magazine - 2018 Top Global Franchise List
• See all of our awards and accoladesFind Out More -
WHY PHỞ HÒA?A TRUSTED BRANDPhở Hòa is a trusted brand with over 35 years of experience.
From the initial inquiry to the time you open your doors, we
do all that we can to assist you along the way. It’s this
commitment to our franchisees that helped us achieve our
ranking in Entrepreneur Magazine’s 2018 Top Food Franchises
and Top Global Franchises.Find Out More -
WHY PHỞ HÒA?CO-BRANDED OPTIONSIn addition to our Phở Hòa standalone model, we also offer
a co-branded franchise opportunity with Jazen Tea. Jazen Tea
specializes in delicious, freshly brewed fruit and boba teas.
To experience how Jazen Tea perfectly compliments the Phở Hòa
business model please visit JazenTea.comFind Out More -
WHY PHỞ HÒA?ONGOING SUPPORTFrom site selection to your store Grand Opening, Phở Hòa's
Marketing and Operations team will provide you the ongoing support
needed to start and run your business. As a franchise owner, you and
your staff will have the opportunity to get hands on training at our
flagship restaurant in sunny Northern California.
While you are in training, our marketing team will provide you with
Grand Opening support to help you grow your business from the
very beginning!Find Out More -
WHY PHỞ HÒA?FLEXIBLE BUSINESS MODELPhở Hòa offers a flexible business model that is adaptable to almost
any space. With options ranging from 800sq ft to 4,000sq ft our
franchising team will work with you to find the space that is
fit for your Phở Hòa.Find Out More -
WHY PHỞ HÒA?15% OFF FOR VETERANSAt Phở Hòa we know that as a U.S. military veteran, you have the
skills, structure, and dedication necessary to run a successful business.
That's why we offer 15% off of our franchichising fee for qualifying
U.S. veterans.
Find out more about how Phở Hòa works with veterans by clicking
the link below.
Find Out More
STANDALONE MODEL
The Phở Hòa standalone model is a simple and flexible business model, perfect for those who want to streamline their operations by focusing on the core of the Phở Hòa brand.
Asset Requirements | Investment | Fees |
$175,000 Liquid | $332,600 (Low) | 4% Royalty |
$350,000 Net | $680,180 (High) | 2% Marketing |
CO-BRANDED MODEL
A co-branded Phở Hòa and Jazen Tea location is a great compliment to one another. This model allows you to capitalize on a more diverse set of demographics and seasonal changes while potentially increasing your sales per transaction. To find out more about Jazen Tea, visit JazenTea.com.
Asset Requirements | Investment | Fees |
$250,000 Liquid | $340,600 (Low) | 4% Royalty |
$450,000 Net | $635,380 (High) | 2% Marketing |
MULTI UNIT & INTERNATIONAL MASTER LICENSE
In addition to a single-unit standalone and co-branded model, we also offer multi-unit ownership and International Master License opportunities. Multi-Unit Owners have the opportunity to develop a specific area while enjoying protected territorial rights in a certain region in the United States and Canada.
Be a part of the global expansion with our Master License Program where you will have the opportunity to spearhead development into new markets around the world.
Pre-qualification Requirements: Requirements vary by agreement. Please complete the Franchise inquiry form to speak to a representative.
Initial Investment: Fees vary by agreement. Please complete the Franchise inquiry form to speak to a representative.
OUR IDEAL CANDIDATE

- Food service, retail, or management experience.
- An understanding of and a drive to engage in local store marketing and community events.

- A passion for and dedication to operational excellence.
- A demonstrated ability to build a high performing team and organization.

- $100,000 (USD) in liquid assets and $250,000 (USD) in net worth.

“Being a member of the Pho Hoa franchise system has been a very rewarding experience. We’re proud to be part of a brand that helped pioneer Vietnamese cuisine worldwide. They have been able to modernize traditional Vietnamese food to the 21st century, making operations streamlined and simple. Communication with the home office is always available and makes rolling out promotions and programs very easy.”
Hanh T., Santa Clara, CA

"I stumbled upon a Pho Hoa in a nearby city and fell in love with the food! It was delicious and authentic. There was nothing like this in Lacey, WA so I knew it would be a great hit in my city. After three years owning a Pho Hoa location, I’m in the process of opening two more locations!"
Alex C., Lacey, WA

"As a new business owner I was nervous to open my own restaurant. The staff at Pho Hoa, however, was very supportive during my opening process. They helped with my site selection, the design process and guided me through the build out process. When I was ready to open, they had a grand opening marketing plan ready for me to roll out and were there with guidance and support for me and my staff. It was a great experience!"
Phin D., Houston, TX
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- Complete an inquiry form online
- Speak with a franchise development agent
- Review FDD
INITIAL INQUIRYAPPLICATIONFUNDINGBOOKINGGRAND OPENINGFRANCHISING PROCESSDetailed steps to become a Phở Hòa franchisee, from qualifying
and applying, all the way through your store's grand opening. -
- Financial pre-qualification
- Franchise approval
INITIAL INQUIRYAPPLICATIONFUNDINGBOOKINGGRAND OPENINGFRANCHISING PROCESSDetailed steps to become a Phở Hòa franchisee, from qualifying
and applying, all the way through your store's grand opening. -
- Sign franchise agreement
- Collect franchise fee
INITIAL INQUIRYAPPLICATIONFUNDINGBOOKINGGRAND OPENINGFRANCHISING PROCESSDetailed steps to become a Phở Hòa franchisee, from qualifying
and applying, all the way through your store's grand opening. -
- Financing secured
- Site selection and approval
- Lease signed
- Site buildout
INITIAL INQUIRYAPPLICATIONFUNDINGBOOKINGGRAND OPENINGFRANCHISING PROCESSDetailed steps to become a Phở Hòa franchisee, from qualifying
and applying, all the way through your store's grand opening. -
- Support from marketing for grand opening
- Store opening
INITIAL INQUIRYAPPLICATIONFUNDINGBOOKINGGRAND OPENINGFRANCHISING PROCESSDetailed steps to become a Phở Hòa franchisee, from qualifying
and applying, all the way through your store's grand opening.